Being a B2C client, they were looking to acquire repeat buyers though email marketing. Their challenge was they had tried to set up their own email marketing flows and campaigns, but were not hitting their target rates on sales and conversions.
American Legend Rider came to us because they tried running email campaigns internally but were paying more than what the industry standard was per customer. Standard was around $15-$20
We worked with ALR to first identify their buyer profile – things like their age, wealth, their interests, etc. We tested our assumptions and developed strategic messaging to target these customer.
Here’s how we increased RPE by 7X and increased total orders from email by 2.5X
Flow / Campaign Strategy
Improved Email Copy & Image Creatives
We’ve taken what worked for American Legend Rider before and improved emails with new copy, images and tested out a lot of different variants until we’ve found a few that had the highest conversion rate.
Integrated Social Media Presence
After noticing the brand had a heavy organic social media presence on Instagram and Facebook, we decided to include links to those pages and include some of their posts in our email copy. This was done to improve brand loyalty, by adding another channel for customers on our emailing list.
Created multiple retargeting campaigns
We were able to hit 10x+ RPE by retargeting to different audiences (based on the stage they were in) we’ve had different offers for people who just visited, added to cart and initiated checkout.
Identified top-performing demographics & time of day
Reviewed site analytics and identified top-performing age, gender, and time of day. We’ve used this information to create additional email sets and automated flows which target those VIPs.
Created a Brand-specific campaign schedule
We’ve provided a ton of suggestions, working with their design team to create a content schedule that fit the brand specifically. In this case, we implemented ‘Bike of the Week’ and ‘Meme of the Week’, as well as expanding blog posting and event-centered sales.
We were able to get up to 7X RPE! That was our best month so far. On average, we are hitting 5X to 7X RPE.
Email for Ecom: Before and After
TOTAL PLACED ORDER: 2.94K
AFTER 4 MONTHS
TOTAL PLACED ORDER: 4.2K