If you want to get the most out of this powerful channel, but don’t want to deal with the frustration of creating campaigns, analyzing all the metrics, troubleshooting, and optimization, our Managed Services may be right for you.
Our Managed Services is a long-term, ongoing engagement that is capable of building up email marketing program from scratch to an effective marketing machine. Our team will work closely with you and your team to take your email marketing to the next level.
Promotional Email Campaigns
- Email Marketing Calendar: We will advise on creating an email marketing calendar. All campaigns on the schedule will be locked in a month beforehand.
- Coding & Design: We’ll handle any coding and design needed on top of current templates to setup campaigns.
- Testing/QA: We’ll test each email prior to launch by checking cross-client rendering, links, and proofreading.
- Setup & Launch: We’ll go through the physical setup in your email service provider and schedule the email.
- Strategic Initiative Implementation: We’ll work on strategic initiatives that include autoresponder implementation, list segmentation, data integration, list cleaning, etc.
- A/B Testing: Continual A/B testing is important to generate incremental gains from your email marketing. We will implement an A/B test monthly and track the results.
Email Metrics Analysis
Metrics Monitoring: We’ll look to key performance indicators to help guide our email efforts. We’ll review metrics regularly and monitor our progress as well as any red flags.